Shelley Wildeman

Shelley Wildeman is an Art Director and Graphic Designer with over 20 years of experience in the Toronto market. She is currently Senior Art Director at Agency 361, TD's internal advertising agency — and has been at TD since 2016. Agency 361 serves as a centre of excellence for creation of social, digital, out of home and in-Branch materials for the bank.

Prior to TD, she was a Senior Graphic Designer in Creative Services for BMO for 5 years. In the years before, she worked at design firms and ad agencies such as Cossette, Fuel (part of FCB at the time), and Saffer. Shelley also freelanced in-house at CBC and Price Waterhouse Coopers.

Shelley has an affinity for financial in-house creative departments. The skills and experience that she can offer include; a solid understanding of marketing ideation, design and branding for both digital and print mediums, meeting and collaborating with internal partners, clients, production houses, photographers, illustrators, production and multi-media artists, storyboard creation and on-set art direction.

Being very proficient with Adobe InDesign, Illustrator, Acrobat and Photoshop, she is also experienced in MS Office, PowerPoint, Adobe Premier Pro, Dreamweaver and HTML.

Shelley Wildeman's LinkedIn page can be found here.

Her email is shelley@shelleywildeman.com

Shelley Wildeman

Concept and art direction for two 15 second and 6 second online videos for a new home and auto insurance feature whereby customers can go from quote to purchase online in minutes.

Financial Literacy, all assets

Concept and art direction for four 15 second online videos to promote financial literacy in 18–34 year olds. These were also formatted for Facebook social feed and Instagram stories (above).

Juno Awards 2024

Design for fun and engaging branch window clings, posters and Union Station "moat" banners that emphasize the importance of fans to the JUNOS.

WendyChuiHolidayCard
Design for a client holiday card for the Wendy Chui Wealth Advisory, part of TD Wealth.

Concept and art direction of four 30 second and 6 second videos featuring benefits of TD everyday banking to young millenials and Gen Z. Social posts and YouTube pre-roll.

TD Winter Village printed piece, envelope and home coloured version

Concept and design for paper winter villages to be placed on TD branch countertops for the holiday season. Extra copies were printed and available for customers to take home and colour or to simply display. Printed envelopes (top right) in which the folded villages were handed out. Giant window cling versions (above) of the village graphic were placed in select branches.

Concept and art direction for three 15 and 30 second online videos and social posts to highlight the functunality of the TD app. Above: Social post carousels.

Multi-Currency ATM clings

Design in-branch sound-off video screens and (above) ATM clings highlighting that ATM's capability for U.S. currency.

Concept and art direction for three 15 second in-branch sound-off videos acknowledging Earth Day achievements and initiatives. These were also formatted for Facebook social feed.

Credit card photos as used in TD.com articles

Photo art direction for the creation a library of credit card scenarios in which a specific credit card can be stripped in later as needed. Informational articles (above) on TD.com which utilized the photography.

Collateral for the TD Children's Book Awards Show.

Andrea Barrack video for TD Canadian Children's Literature Awards

Art direction and design for the TD Canadian Children's Literature Awards event collateral.

Concept and art direction for four online videos and static social posts (above) to help customers take control of their TD Mortgage with features like flexible payment options, rate hold, and fast pre-approval.

Web banners for the TD.com website highlighting new TD WebBroker features.